Martin Obetko (SK)

Managing Consultant, Adastra Slovakia

10 years of professional experience with leadership of business streams, business development and IT/Business projects. Expert knowledge of CRM, sales, as well as channel management (including digital banking and digital channels integration) – end-to-end aspects including strategy design, product development and market launch, segment management, partner network management, call center setup and management, process redesign and implementation, regular and ad-hoc tasks and their reporting, among others. Experience in Business-to-IT interfacing and Cross-Functional collaboration of teams spanning CRM, Marketing, Products, Risk Management, Information Technology, Sales, Operations, and Project Management. Experience in project management & initiatives management and rollout including deployment to IT systems

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